Growing up between Seoul and the U.S., I lived at the intersection of language and culture, which shaped my approach to untangling creative briefs, collaborating with teams, and identifying trends that resonate with a client’s story.
While studying film at RISD and music at CalArts, I learned to think in rhythm, form, and tone — the skills I’ve brought to my work with MCM, Celib Life & Stay, and Visit Ithaca, where I further honed my expertise in digital marketing and video/image production, focusing on storytelling with emotional depth and building authentic connections with our audience over pushing a product.
I am most interested in projects with complex emotional narratives and clean visual aesthetics — creative work as a cultural vehicle to serve cohesive, thoughtful stories that feel alive and resonant beyond appearance.
If that’s what you are looking for, let’s connect :)